Sponsorama is an online marketplace that connects innovative and inspiring projects with corporate sponsors.
On Sponsorama projects can showcase their sponsorship packages and accept sponsorship proposals and payments straight from the platform.
Companies and organizations interested in sponsoring a project can browse or search the Sponsorama database and find the right project that perfectly match their mission or audience.
Projects register their property on Sponsorama and create their own page where they can provide more information about their activities, values, and statistics about their audience. Projects can also define a set of sponsorship packages, which can be once-off opportunities (like sponsoring a specific episode of a podcast or a chapter of a book) or recurring sponsorship opportunities (like sponsoring a blog for a specific amount of time, such as 2 weeks or 3 months).
Sponsorama promotes each registered project to potential sponsors, plus providing a directory and a search engine to any registered company and organization that may wish to perform a proactive search for projects to sponsors. Projects can also engage directly with the brands and organizations registered on Sponsorama and pitch them their sponsorship opportunities.
Potential sponsors can purchase a sponsorship package directly from the Sponsorama page of the project they chose to support. Projects can approve or reject any inbound sponsorship deal. Once the sponsorship deal is accepted by the project, they will proceed to provide to the sponsor the benefits they have listed in the package the sponsor purchased.
Companies, brands and organizations will have a dedicated page on Sponsorama where they can showcase all the projects they support.
Contrarily to advertisement, sponsorship is intrinsically multichannel and it has a very broad range of applications.Some examples are:
- Podcasts: it is very common for a podcast to have sponsors. As possible benefits, sponsors can get a mention in the podcast itself or having their logo shown on the webpage of the podcast.
- Open Source Software: this can open interesting scenarios, because sponsors might also be the users of an OSS project. As benefits they can get their logo shown on GitHub, on the project webpage or within the UI of the software itself (if the software has a UI).
- Web products: sponsors can support the entire project or simply any free plan offered by the product. For example a service providing an API to geolocate an IP address might offer a free plan 'Sponsored by' some company in addition to their paid plan.
- Science and research: sponsors would love to give their contribution to important scientific projects which can benefit the world. On the other side, scientific projects can get a sustainable source of income from sponsors without having the pressure of investors, getting a chance for generating true innovation.
- Videos and Youtube: Sponsorama here can be a particularly good fit, if the topic of the video channel is inspiring, innovative or providing useful information for the public. Sponsors would love to support the production and the distribution of those videos in exchange for a mention inside the video itself.
- Self-published Books: In this case sponsors could complement the earning derived from the sales of the book or completely support the entire book, allowing authors to provide their books free of charge. Sponsors could support single chapters or the entire product, in exchange for a mention inside the text.
- Blogs and websites: here Sponsorama can really be a great alternative to traditional advertisement, allowing to create a more engaging user experience without the burden of the heavy advertisement messages we see nowadays within blogs or other publishing media. Sponsors could get only their logo displayed at the end of an article or on the homepage. Remember that if you create an article to give publicity to a sponsors, that's considered native advertisement and Sponsorama isn't the right place to sell it.
Sponsorama charges brands a 5% service fee at the moment they complete the payment for a sponsorship campaign.
Sponsorama do not charge any fee to projects looking for sponsors. Projects pay only the fee normally applied by the payment provider used for the transaction, which can vary depending on the provider used (PayPal or Stripe), country and account type (usually the fee is between 2% and 4%).
Sponsorship is a relationship in which an organization provides monetary or in-kind resources to a project — or a team, an individual, an initiative, etc. — in exchange for associating their name with such project. Contrarily to advertisement, sponsorship is a relationship, its power lies in the emotions generated by the sponsorship association or recommendation, it’s not just a cold tech-based concept where people are just numbers.
Moreover, sponsorship is very lightweight, it is low-tech (it doesn't undermine your privacy) and is highly contextual in relation to the project where the sponsorship message appears.
Take a look also to the advantages of sponsorship vs advertisement
From the perspective of the sponsored properties, the advantages over advertisement are many. First you don't have to install any script on your website, you don't have any third party ad network tracking your users, and you wont't have not relevant ad messages displaying to your users.
Sponsorship is much more lightweight and user-friendly than advertisement, it usually involves only the display of the sponsors logo and/or their company profile, the mention of the sponsors in a tweet, a blog post, a newsletter, a podcast, a public speech, but sponsorship may also come with many other benefits for the sponsors, there are really no limits.
Speaking about earnings, your revenue will not be impacted by the use of ad-blockers, and you will not get paid only based on the number of impressions or number of clicks of an ad, which in many occasions translates to a higher revenue.
In general terms, sponsorship is much more lightweight and user-friendly than advertisement, and contrarily to advertisement, users appreciate sponsors because they know they are supporting the project they use and love.Advantages for sponsors
Many academic researches (like this one) have demonstrated how the user perception towards sponsors is much more positive than the perception they have about advertisers. In particular it's interesting to read that a company that sponsors is defined as 'a good company, rich' versus a company that advertises which is perceived as 'a selfish company, interested in selling'.
There is another important aspect of sponsorship often underestimated, which is the benefit arising directly from stimulating the growth and expansion of a market by supporting a third party project. For example, a company producing malted barley may consider sponsoring the development of a fully automated home-brewing machine, not just because they want to associate their name with a new innovative product but also because it will actually promote the expansion of the homebrewers market, which would result in more sales of malted barley (likely their own brand, because it's the first brand customers will see when they buy the homebrewing machine!). Sponsorship is powerful.
Sponsorama can be considered a sponsorfunding platform
No. Sponsorama doesn't deal with traditional advertisement. On Sponsorama you can only find sponsorship opportunities. See the relative question for the difference between sponsorship and advertisement.
Also, Sponsorama acts only as a venue for properties and sponsors to connect. Sponsorama it's not responsible in any way for the delivery of the sponsorship benefits. This means that the sponsored projects have the responsibility but also the freedom to define their own sponsorship benefits, which may include publicity for their sponsors and more.